The new identity for QBC, Inc./The401kStore.

Qualified Benefits Consultants, Inc. and its wholly owned subsidiary The401kStore is now known as Ekon Benefits. The name Ekon Benefits was decided upon to unify our service lines under a common name and message. Ekon, meaning trust in Polish, speaks to our founder’s ancestry, as well as our goal of being your trusted partner for your retirement plan administration and consulting.

Note that the change in name and logo is simply a rebranding of the previous entities. There has been no change in the ownership or corporate structure and we will continue to provide the quality service that you have come to expect.